Getting your website to appear on the first few pages of a Google search is the best thing that you can do for your service or business. A whole industry has grown up around it, calling it "Google Optimization". It makes it sound like it's something that you add onto your website after you are finished, but it isn't. It's something that needs to be built in right from the beginning.
When you begin the design of a web page, you have to consider both the viewers of the page, and the Google "bots", also called "spiders", that do the indexing. The good news is that if you do it right, it will work for both. If you do it wrong, the website may appeal to you, or your designer, but be virtually worthless to viewers, and virtually invisible to the Google bots.
If you would like to get a high ranking on a Google search, here is what you must do
• Create your website in Dreamweaver using best practices. Use CSS for structure. Use heading tags, use plain text whenever possible. Viewers and the Google bots can understand this. "Bells and whistles" give you nothing, it makes your website difficult to use and difficult for the Google bots to index. Don't put important content in jpegs.
• Use Flash only for decoration, never for content. Many devices can't read Flash, and many viewers, including me, hate it. If you absolutely have to have some psychedelic swirling animation on your site, that is a reason to use Flash. But why are you doing that?
• Use descriptive hyperlinks. The Google bots love hyperlinks. Don't ever write, "Click here", write visit Brad Hall's website to learn more about Dreamweaver training. Viewers like this, too.
When you begin the design of a web page, you have to consider both the viewers of the page, and the Google "bots", also called "spiders", that do the indexing. The good news is that if you do it right, it will work for both. If you do it wrong, the website may appeal to you, or your designer, but be virtually worthless to viewers, and virtually invisible to the Google bots.
If you would like to get a high ranking on a Google search, here is what you must do
• Create your website in Dreamweaver using best practices. Use CSS for structure. Use heading tags, use plain text whenever possible. Viewers and the Google bots can understand this. "Bells and whistles" give you nothing, it makes your website difficult to use and difficult for the Google bots to index. Don't put important content in jpegs.
• Use Flash only for decoration, never for content. Many devices can't read Flash, and many viewers, including me, hate it. If you absolutely have to have some psychedelic swirling animation on your site, that is a reason to use Flash. But why are you doing that?
• Use descriptive hyperlinks. The Google bots love hyperlinks. Don't ever write, "Click here", write visit Brad Hall's website to learn more about Dreamweaver training. Viewers like this, too.
Driving traffic to your web site
Whether you're talking about 21st century technology or 2nd century, human nature hasn't changed. People want to exchange goods and services. If you don't believe that, you may be easily conned by someone who promises to "drive traffic to your site". For as long as there have been people exchanging products and services, there have been thieves there, taking advantage of ignorance.
If you are running a business, you need to have a firm foundation in marketing and sales. In addition to my degree at ASU in Graphic Design, I also studied Marketing in the Business Department. If at all possible, I recommend that you do the same. And I have always been interested in advertising and sales, and I have been fortunate to have been associated with the top sales trainer in the country, Joel Weldon (yes, I did his web site) for thirty years. Joel's motto is "Success Comes in Cans, not in cannots".
So, this is what I suggest - be wary of anyone who promises you an easy answer to "driving traffic to your web site". Marketing and sales is a science and an art form, not a magic trick.
Having a great web site is absolutely essential. If you are interesting in learning how to create your own using Adobe Dreamweaver, Illustrator and Photoshop, please contact me. I do personal training sessions in these software programs in the Phoenix, Arizona area.
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